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The directory of advertising and marketing technology

Verified AdTech and MarTech platforms, organised by function. Find the right tool, compare alternatives, build your stack.

Browse by function

22 categories, every listing reviewed by an editor.

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21 listings
Web/App/Product Analytics
Measurement tools that track how users find, use and convert on websites, apps and products.
15 listings
Marketing Measurement (MMM, MTA, Attribution)
Marketing mix modelling, multi-touch attribution and conversion measurement that show what drives results.
12 listings
Customer Data & Activation Platforms
CDPs that unify first-party customer data into profiles and activate audiences across channels.
11 listings
Dashboards, BI & Data Visualisation
Business intelligence and dashboard tools that turn marketing data into shareable reports.
11 listings
Research & Insights
Market research, audience insight and social listening tools that inform strategy.
10 listings
Ad Creative Generation & Optimisation
AI tools that generate, resize and optimise ad creative for performance.
10 listings
Data Integration & ELTs
Connectors and ETL, ELT and reverse-ETL pipelines that move marketing data between platforms and warehouses.
10 listings
Tag Management
Tag managers and server-side tagging tools that deploy and govern tracking tags without code releases.
10 listings
Workflow Automation & Marketing Ops
Automation and marketing operations tools that connect apps and streamline repetitive work.
9 listings
Product Feed Management
Ecommerce tools that optimise and syndicate product catalogues to shopping and marketplace channels.
9 listings
SEO, AEO & SERP Intelligence
Tools for search and answer-engine optimisation, rank tracking and SERP intelligence.
8 listings
Chatbots, Live Chat & Conversational AI
Chatbots, live chat and conversational AI that answer, qualify and convert visitors in real time.
8 listings
Conversion Rate Optimisation & Experience Platforms
A/B testing, personalisation, heatmaps and session replay to improve on-site conversion.
8 listings
Customer Feedback & Voice of Customer
Survey, review and voice-of-customer tools that capture and analyse what customers say.
8 listings
Marketing Automation & Personalisation
Platforms that orchestrate personalised email, push, SMS and in-app journeys at scale.
8 listings
Social Media & Content Platforms
Social media management, content and community platforms for publishing and engagement.
7 listings
Data Transformation & Modelling
Tools that clean, test and model raw data into trusted tables and metrics for analysis and reporting.
7 listings
Influencer & Affiliate Marketing
Platforms to find, manage, track and pay influencers and affiliate partners.
6 listings
Ad Viewability, Ad Fraud & Brand Safety
Verification tools that measure viewability and protect media spend from fraud and unsafe placements.
6 listings
AI Data Analysis, Presentations & Storytelling
AI tools that analyse data and turn the findings into presentations, reports and narratives.
5 listings
Consent Management
Consent management platforms that collect, store and enforce cookie and privacy choices across sites and apps.
5 listings
Data Storage & Warehousing
Scalable cloud warehouses and storage that hold marketing and customer data for analysis.

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